Schultz oversaw a period of revitalization and expansion for Fender, introducing new products and reestablishing the company’s commitment to excellence. In 1985, Fender was purchased by a group of investors led by Bill Schultz, who had a deep respect for Leo Fender’s legacy and a commitment to restoring the company’s reputation for quality and innovation. Despite these challenges, Fender continued to produce some of the most iconic and beloved guitars and amplifiers of all time, including the Mustang, Jaguar, Twin Reverb, and Deluxe Reverb. Under CBS ownership, Fender was able to expand its distribution and marketing efforts, but there were also concerns that the company’s commitment to quality was being compromised. In 1965, Leo Fender sold the company to CBS, which brought both opportunities and challenges. The company also established itself as a leader in guitar manufacturing, with a commitment to quality and attention to detail that set the standard for the industry. Throughout the 1950s and 1960s, Fender continued to innovate and expand its product line, introducing the Precision Bass, Jazz Bass, and a range of amplifiers that became legendary for their clean, powerful sound. The Stratocaster’s sleek, contoured body, innovative vibrato system, and versatile sound helped to define the sound of rock and roll, and it remains a favorite of players in all genres to this day. The Telecaster was followed by the Stratocaster in 1954, which quickly became one of the most popular and influential guitars of all time. From its early days, Fender set out to create guitars and amplifiers that were reliable, innovative, and accessible to a wide range of musicians.įender’s first major breakthrough came in the early 1950s with the introduction of the Telecaster, a solid-body electric guitar that was unlike anything else on the market at the time. The company was founded in Fullerton, California in 1946 by Leo Fender, who had a background in electronics and a passion for music. To determine the year of production of a Fender guitar, you can use Fender serial numbers decoder or consult the TABLES PROVIDED BELOW.įender is one of the most iconic and influential guitar brands in the world. However, between 19, there were inconsistencies in the placement of serial numbers. Serial numbers have been situated in various locations on or within the guitar throughout the years, including at the top of the neck plate, on the front or back of the headstock, on the vibrato cover plate (for Stratocasters), or at the end of the neck heel.
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